If you’re in the market for magical toys, you won’t want to miss our Best magical toys list in 2023. Our carefully curated selection is based on 22036 customer reviews gathered from all around the world – giving it a truly global perspective!
See what others are raving about now and make sure that your next purchase will be one of lasting value.
SaleBestseller No. 1
Magic Mixies Magical Misting Cauldron with Interactive 8 inch Blue Plush Toy and 50+ Sounds and Reactions, Multicolor
- Experience real magic - just mix your potion and make your pet! Who will you magically create
- Includes all magic ingredients you need and a special Wand to mix a potion and make a cute furry friendbe amazed as your Magic Mixie appears through the mist
- Follow the spell by adding the magical ingredients to your Cauldron one step at a time, waiting for the green light and tapping 3 timeswhen the potion is finished watch as REAL MIST begins to rise from the Cauldron
- So adorable and so interactive, your Magic Mixie reacts to your touch and responds to your wand - they love to perform spells with you and may even grant you a wish
SaleBestseller No. 2
Magic Mixies Magical Misting Crystal Ball with Interactive 8 inch Blue Plush Toy and 80+ Sounds and Reactions
- Real Magic Returns when you cast your spell and create a fortune telling pet inside the Magic Mixies Magical Crystal Ball! Who will you magically create?
- Your interactive light up wand reacts with your Crystal Ball and your Magic Mixie! Watch as REAL Magic happens with the wave your Wand!
- Perform each step of the Creation Spell to summon the magic mist, give your Mixie its voice and color, then teach it how to tell fortunes. You'll be amazed as your Mixie magically appears through the mist!. Reusable: Yes
- Your Mixie is full of magic and wants to share it with you! Perform different spells, play an interactive fun game together and have your fortune told!
- Your Wand, Crystal Ball and Magic Mixie have over 80 lights, sounds and reactions.
Bestseller No. 3
Magic Mixies Mixlings Sparkle Magic Mega 4 Pack, Magic Wand Reveals Magic Power, for Kids Aged 5 and Up, Multicolor
- Your magic wands reveal your Mixlings magic powers! Use that magic wand that unlocks your Fliers power by touching the wand to their gem. Or you can use the Pippette wand to unleash your Vanishers power. Or, you can use the Glow In the Dark wand to unlock your Spellsters magic
- Channel your inner magic to find out who the mystery sparkly Mixling in the Cauldron is! Rub the gem on the Cauldron to find out if your Mixling is Common, Rare or Ultra-Rare, then say the magic words 'Magicus Mixus' to discover who's inside the Cauldron
- The Sparkle Magic Mega Pack includes 4 Exclusive sparkly glittering Mixlings only available in this pack
- Make magic with Harlie the Flier, Gexi the Spellster and Mava the Vanisher. Who else will you find inside their Cauldron and what magical team will they belong to
- Use your Cauldron to store your Mixlings or trinkets
SaleBestseller No. 4
Hatchimals Pixies, Crystal Flyers Starlight Idol Magical Flying Pixie Toy Doll with Lights, Girls Gifts, Kids Toys for Girls Ages 6 and up
- SHE LIGHTS UP: When your Starlight Idol Pixie is ready to fly, LED lights on her dress pulse and her wings begin to flutter. As she flies, her dress shimmers and her wings sparkle – she’s so beautiful!
- SHE REALLY FLIES: The Crystal Flyers Starlight Idol Pixie can really fly! Launch her from the base or lift her into the air, then use your hands to guide her. She’ll sense if your hands are high or low!
- GORGEOUS DETAILS: Glittery wings, an iridescent dress and metallic makeup make this pretty Starlight Idol Pixie a must-have for your collection! Display her in the crystal Hatchimals egg.
- AUTO-STOP FEATURE: Crystal Flyers flying toys for kids are safety tested. If you touch your Pixie’s wings mid-flight, she’ll stop flying! You can also grab her legs to safely reposition her during flight!
- USB RECHARGEABLE: Easily charge your Pixie doll with the USB cable! Crystal Flyers toys and Hatchimals surprise toys & games, toy figures & playsets, dolls & accessories are the perfect gifts for girls!
Bestseller No. 5
Wizarding World Harry Potter, Magical Mixtures Activity Set with Magnetic Putty and Harry Potter Wand, Kids Toys for Ages 6 and up
- MAGNETIC PUTTY FOR KIDS: This Wizarding World set is the perfect way for witches and wizards to experience the magic of Harry Potter! Experiment with a magnetic putty and a magnetic wand!
- INTERACTIVE HARRY POTTER WAND: Use the 7-inch magnetic wand attract your Magical Mixtures compound! Roll out the putty into a thin rope and magically pull, shape, and manipulate it with the wand!
- CRYSTAL BALL DISPLAY STAND: When you’re finished playing with your magnetic Magical Mixtures compound, place it in the crystal ball container and display it on the stand – it looks just like the Prophecy Orb!
- COLLECT THEM ALL: Discover glow in the dark, magnetic and secret message putties with Wizarding World Magical Mixtures (each sold separately)! Perfect birthday, holiday, Christmas gifts for kids 6 and up.
- HARRY POTTER GIFTS, TOYS FOR 6 YEAR OLD BOYS AND GIRLS: Discover the Wizarding World with Harry Potter dolls, wands, toy figures & playsets! Harry Potter toys for kids are the perfect gifts!
SaleBestseller No. 6
Pixie Belles - Interactive Enchanted Animal Toy, Aurora (Turquoise)
- Aurora is always ready to play, and is sure to spin her way into your heart, one tail shake at a time. She spins, spins, and spins some more!
- Keep your Pixie Belle close to your heart with their unique magnetic power pods that allow you to wear them on your clothing!
- Pixie Belles tell you their mood with their color changing horn!
- 3 fun ways to play including Nurture Mode, Pixie Power Dance Mode, and Spin Mode
- Pixie Belles come with interchangeable, and wearable tails! Swap them between Pixie Belles, or wear them in your hair, on your wrist, or even as a keychain!
SaleBestseller No. 7
Fotorama Kids Catching Stars Game with Magic Fairy Wand and Moonlight Star Projector, Perfect Slumber Party Game, Switch to Night Lamp Mode for Starry Skies Before Falling Asleep, for Ages 5 and Up
- CATCH YOUR GLOWING LITTLE STARS – Project stars around the room to catch with your magic fairy wand! The wand changes colors as you catch more and more stars. Recommended for children ages 5 and up.
- INCLUDES – 1 Magic Wand and 1 Moonlight Star Projector. Requires 2 AA and 3 AAA batteries (not included).
- PERFECT FOR SLUMBER PARTIES – This game is beautiful and perfect for slumber parties and sleepovers with friends.
- SWITCH TO NIGHT MODE – When finished with the game, children can switch to the night lamp mode to calmly dream about glowing stars.
- IMAGINATIVE PLAY TIME TO SERENE SLEEP – Catching Stars will have kids thinking about the beauty of space and our environment while playing and, with the night mode, slowly and soundly falling asleep with the wonders of the sky lingering in their little minds.
Bestseller No. 8
Magic Mixies Color Surprise Magic Cauldron. Reveal a Mixie Plushie from The Fizzing Cauldron and Discover 6 Magical Color Change Surprises - Styles May Vary - Non-Electronic
- Create Color Surprise Magic in the Medium sized Magic Cauldron
- Add the Bubble 'N' Fizz Dust, name your Mixie Plushie with the naming scroll and then pour in water! Watch the Magic Cauldron fizz and bubble to reveal your Mixie inside!
- There are 6 magical color change surprises to discover – Cauldron Gem, Mixie Gem, Mixie Mark, Mixie Tail, Magic Wand & Magic Elixir!
- Who will you magically create? There are 6 Mixie Plushies to collect - which color of the rainbow will your Mixie Plushie be?
- Discover a new Magic Mixie breed: Mixie Plushies!
SaleBestseller No. 9
Alritz Fairy Polyjuice Potion Kits for Kids, DIY 20 Bottles Magic Potions, Creative Crafts Toys for Girls 6 7 8 9 10
- Polyjuice Potion Make: Includes recipe book, locker, 20 magic bottles, fairy wings, gentian juice, magic fairy things and many other magical items. There are also bowl funnels and other crafting tools for children to complete their entire magical creation
- MAKE 20 POTIONS: There are 7 enchanting recipes offered, and fairies are free to write new recipes to promote creativity and discover new magic. We also provide blank potion labels, so girls can create their own. Perfect for sharing with friends
- FOR ALL AGES - This clever kids' craft kit will provide hours of endless fun and is perfect for kids ages 6-12+. Parents or grandparents will also find themselves caught up in the magic of mixing their own fairy magic potion!
- MAGIC AND CREATION:Enough magical items to allow the girls to make 20 potions, giving hours of entertainment for the children. This allows the girls' imaginations to flourish and your children are little magical fairies
- BEAUTIFUL CREATIONS: Kids can show off your potion by putting fairy thing in the potion box and displaying their creations. You can also use the included thread to turn one of your fairy potions into a necklace with a lucky four-leaf clover to bring good luck to your child.
SaleBestseller No. 10
Wizarding World Harry Potter, Magical Minis Hogwarts Express Train Toy Playset with 2 Exclusive Figures, 10 Accessories, Kids Toys for Ages 6 and up
- 15-PIECE HOGWARTS EXPRESS TOY PLAYSET: Board Hogwarts Express at Platform 9 ¾ with Harry, Hermione, Hedwig and Crookshanks! This train toy includes 10 accessories to recreate your favorite Harry Potter scenes.
- EXCLUSIVE HARRY POTTER AND HERMIONE GRANGER FIGURES: With authentic details and exclusive outfits, pose each 3-inch doll – turn their heads, move their arms, and make your dolls sit in the train cabin!
- 10 ACCESSORIES: Add to your Wizarding World storytelling with 10 doll accessories! Attach the Chocolate Frogs around the cabin, stow goodies in the trunk and snack on Honeydukes treats from the trolley!
- PERFECT GIFT: Wizarding World Magical Minis toys (sold separately) and the Hogwarts Express Playset are great birthday gifts, Christmas gifts and stocking stuffers. Expand your Wizarding World!
- HARRY POTTER GIFTS AND TOYS FOR 6 YEAR OLD GIRLS AND BOYS: Discover the Wizarding World with Harry Potter toys & games, dolls & accessories, wands, toy figures & playsets! These toys for kids are the perfect gifts!
SaleBestseller No. 11
GirlZone Magic Potion Slime Kit for Girls, Spellbinding Slime Making Kit to Create 6 Magical Slime Potions and Glow in The Dark Slime for Kids, Great Gift Idea and Amazing Slime Kit for Girls 10-12
- Use the spell book in this kit de slime for girls ages 8-12 to make enchanting slime for girls
- Magic slime kit and potion kits for kids encourage creative playtime and helps lessen screen time
- Believe in slim magic! Wave your mystical star wand to cast magical spells to your slimes for girls!
- Packed with everything you need, you'll love making fun slime with the glow in the dark slime kit
- This magical glow in the dark kit makes an ideal gift idea and slime making kit for girls 10-12
SaleBestseller No. 12
VTech Myla The Magical Unicorn
- Decorate Myla in a variety of colors by touching the magic brush to the butterfly palette and then applying it to her eyes, wings and horn
- Stylize Myla with accessories that include a comb, crown and hair clips you can share
- Watch Myla glitter with lights as she talks and sings in six exciting activities
- Hold the mic to Myla’s mouth and she’ll sing a song with you. Pull the mic away and she’ll stop singing while keeping the music going so you can sing solo
- Requires 4 AA and 2 AAA batteries Batteries included for demo purposes only, new batteries recommended for regular use
SaleBestseller No. 13
LEGO Harry Potter Hogwarts Magical Trunk 76399 Building Toy Set for Kids, Boys, and Girls Ages 8+ (603 Pieces)
- Unlock the creative magic! – LEGO Harry Potter Hogwarts Magical Trunk (76399) is packed with buildable features and minifigures from the Harry Potter movies for kids to create and customize
- A trunk full of fun – The trunk contains furniture that magically reconfigures, accessories from the movies and an assortment of minifigure parts that kids can combine to create different characters
- Authentic accessories – The Sorting Hat, potions, a cauldron, a potion-making book, the Marauder's Map, Bertie Bott's Every Flavor Beans, The Quibbler, goblets, cookies, a chessboard and an owl
- Customize and personalize – Kids can build up to 5 minifigures, create completely new characters and adapt and combine different building elements to bring their Hogwarts adventures to life
- Recreate classic scenes – There are also 3 memorable moments from the movies to build and role-play: the Sorting Ceremony; a Great Hall feast; and the Common Room
SaleBestseller No. 14
Dream Seekers Light Up Doll Pack – 1pc Toy | Magical Fairy Fashion Doll Stella, Multicolor (13827)
- My Beautiful Wings Glow To Inspire Your Dreams
- With 5 Different Light-Up Modes. Each Mode Represents A Dream Superpower
- Squeeze My Hand And See My Beautiful Wings Light Up As I Share My Glow
- Includes 6 Hair Twist Stars To Style Stella'S Long Hair
SaleBestseller No. 15
Wizarding World Harry Potter, Magical Minis Hogwarts Castle with 12 Accessories, Lights, Sounds & Exclusive Hermione Doll, Kids Toys for Ages 5 and up
- MAGICAL MINIS HOGWARTS CASTLE: This almost 2ft. tall castle has lights, sounds and amazing details. Experience the ultimate settings for Wizarding World adventures in the Great Hall, Gryffindor common room, Moaning Myrtle’s Bathroom and more!
- MAGICAL ACTIVATIONS: Light-up the fireplace and color-changing Great Hall ceiling by moving over activation spots, hear sound effects, House songs and find a pop-open surprise in Moaning Myrtle’s Bathroom!
- EXCLUSIVE HERMIONE DOLL, 12 ACCESSORIES: Add to your storytelling with an exclusive 3-inch poseable Hermione doll, furniture and themed accessories, including a cat mask and Sorting Hat Hermione can wear!
- WORKS WITH MAGICAL MINIS PLAYSETS: Move the included Moaning Myrtle Bathroom to another location or add the other Magical Minis toy figures and playsets for more ways to play (each sold separately).
- HARRY POTTER GIFTS, TOYS FOR 5 YEAR OLD GIRLS & BOYS: These toy figures & playsets toys for kids are great holiday and Christmas gifts for girls and boys 5 and up. Discover the Wizarding World!
Bestseller No. 16
Wizarding World Harry Potter, Magical Minis Collector Set with 7 Collectible 3-inch Toy Figures, Kids Toys for Ages 5 and up
- HARRY POTTER DOLLS GIFT SET: This set is the perfect way for fans to start or add to their Wizarding World Magical Minis small dolls collection! With 7 dolls, recreate Harry Potter scenes with your favorite characters!
- AUTHENTIC DETAILS: Realistic details like Harry’s Gryffindor scarf and glasses, Albus Dumbledore’s beard and exclusive Professor McGonagall’s hat and emerald robe bring each 3-inch doll to life!
- UNBOX AND PLAY: The box transforms into a cardboard playset with a Great Hall backdrop. Set up the papercraft dining table and benches and get straight to the fun with your new Harry Potter toys!
- PERFECT BIRTHDAY, HOLIDAY, CHRIRSTMAS GIFT: The Collector Set and Magical Minis dolls (additional characters sold separately) are the perfect Harry Potter gifts for kids. Create your own Wizarding World adventures!
- HARRY POTTER GIFTS AND TOYS FOR 5 YEAR OLD GIRLS AND BOYS: Discover the Wizarding World with Harry Potter toys & games, dolls & accessories, wands, toy figures & playsets! These toys for kids are the perfect gifts!
SaleBestseller No. 17
Osmo - Math Wizard and the Magical Workshop for iPad & Fire Tablet - Ages 6-8/Grades 1-2 -Addition & Subtraction-Curriculum-Inspired-STEM Toy Gifts for Kids,Boy & Girl-Ages 6 7 8 (Osmo Base Required)
- CURRICULUM-INSPIRED LEARNING: Learn addition & subtraction through hands-on play on a 1st & 2nd grade math adventure! Real-time targeted teaching tips and nudges let kids learn through experimentation and build confidence in a stress-free environment. Self-paced play means kids have time to master a concept before moving on to new material. Adults are able to adjust the difficulty of the game. (No WiFi necessary for game play). An Osmo Base for iPad or Fire Tablet & an iPad or Fire Tablet are not included, both are required for game play.
- TEACHING: Explore the village of Wyverndell with the wizard cat Mumbles! Brew potions with dragon claws & magic sparkles to master place value. Then, add & subtract balloons to help dragons fly. Learn new skills or get more practice: adding & subtracting within 20 using mental math, adding & subtracting within 100, counting & place value, comparing numbers, regrouping, understanding two-digit numbers, understanding the relationship between +/- and algebraic thinking.
- SKILLS LEARNED: This collection of games combines digital gameplay with active, hands-on learning methods to teach addition & subtraction. In Potions, learn how to add & subtract using number bonds while brewing magical mixtures. In Dragon Drop, master place value to help Dragons fly up & down using balloons. Card Duel teaches greater than & less than equations.
- AGE & CAPABILITY: Ages 6-8 (1st & 2nd grades). Games are designed for beginner to expert levels. Parents can select game level based on their child’s ability/skill level and opt in to receive emails with game results.
- WHAT'S IN THE BOX: Mixing Mat Double Sided (number bond playmat), 2 Sticker Sheets, Spell Book, 28 Counting Cubes, 6 Counting Rods (useful for place value & teaching regrouping) & 1 Game App: Math Wizard Magical Workshop.
SaleBestseller No. 18
Moose games Magic Mixies Potion Game, Place The Magic Ingredients Into The Cauldron and Make The Mixie Pop Up to Win
- The Magic Mixies Potion Game is an exciting "Pop-Up" style game where you race around the board to collect magical ingredients.
- When you place the ingredients into the correct position in the Cauldron the Magic Mixie magically pops up and you win the game!
- The Magic Mixies Potion Game is a game of excitement and anticipation.
- For 2-4 Players ages 4+.
SaleBestseller No. 19
MGA'S Glitter BABYZ Solana Sunburst Baby Doll with 3 Magical Color Changes, Coral Pink Hair, Tropical Sunset Outfit, Diaper, Bottle, Accessories- Gift for Kids, Toy for Girls Boys Ages 3 4 5+ Years
- SPARKLY BABY DOLL: Follow the sparkle into the sunset, take a left at the moon and you’ll discover the magical world of Glitter Babyz. Glitter Babyz are glittering, beautiful, magical babies that have big, beautiful eyes, sparkles on their eye lashes and glitter in their hair.
- BEAUTIFUL TROPICAL SUNSET BABY DOLL: Each baby has a unique personality expressed in their style. Solana Sunburst has a tropical sunset in her eyes, on her t-shirt, decorating her bottles and pacifier. And she has coral pink hair.
- 3 MAGICAL COLOR CHANGES: (1) Her hair color changes over and over again, when you give her a bath (bathtub not included); (2) The magical shampoo bottle changes color each time you add ice cold water; (3) and just add ice cold water to the Juice Bottle to magically change the color, every time.
- SO MANY WAYS TO NURTURE: Show them all your tender loving care to keep their magic alive and sparkling. Feed her a bottle, change her diaper, give her a bath (bathtub not included) and then lay her down for nap time.
- PLAY OVER AND OVER AGAIN: Everything that comes with your magical Glitter Babyz can be reused, from the bottles to the diapers.
Bestseller No. 20
FREEing Magical Girl Lyrical Nanoha Force: Fate T. Harlaown 1:8 Scale PVC Figure
- A FREEing import
- From the hit series
- Includes her Bardiche Assault weapon in two forms
- Display in double blde form and duel-wielding form
- Interchangeable arm parts for multiple posing options
Our selection of top-rated magical toys provides something for everyone, no matter your budget. We’re sure you’ll find the perfect item to fit all your needs!
